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Directorates – Our “Avenues of Service” – Programs, Projects & Relationships

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Rotary Clubs around the globe conduct their activities through “Avenues of Service” that reflect the diverse aspirations of Rotarians. The four avenues of Rotary service ensure those Rotary club’s service efforts are balanced and working to achieve all aspects of the Object of Rotary.

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Club Service focuses on strengthening camaraderie within our membership and ensuring the effective functioning of our Club. It handles aspects of the Club’s service and care for its members. It therefore covers our regular meetings, membership development, official and social functions, and provision of Rotary information, amongst other things. Community Service covers the provision of assistance, service and support to improve life in our local community. Projects and activities support often include ‘hands-on’ involvement, or facilitation using expertise/networking, or simple donations for blankets in winter or Christmas hampers to those in need. International Service encompasses actions taken to expand Rotary’s humanitarian reach around the globe and to promote world understanding and peace. It involves our participation in programs and projects with others beyond Australia’s borders. It may involve exchange programs, donations in kind, or longer term educational, infrastructure or economic development support. Vocational Service encourages Rotarians to serve others through our professions, occupations and vocations, and to practice high ethical standards. This area often involves youth development, or mentoring, using the accumulated experience of members and their contacts, but also includes recognition of vocational excellence in others.

A nominated director represents each of these areas of service at board meetings. Each director is advised and supported by members of their directorate, who meet regularly throughout the year to conceive, plan, analyse, develop and implement their annual program of activities, projects and events. Our members are encouraged to participate in at least one directorate.

Updated: 2015-07