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Claisebrook Carnivale & Duck Derby

Details Directorate: Reports to Board

Project Leader: TBD

Documented: Yes (??????)

Funds Required: $23,000 Racing & Gaming bond (working capital for Derby, Carnivale, tickets & marketing etc, and City of Perth & Lotterywest community grants for Carnivale)

Project Team: 5-10

Total Hours pa: 4,600

Member Involvement: All members: day-before and on-the-day help (plus ticket sales etc)

Approved: Oct 2013

Status: Under Review

 

Description The Duck Derby and Carnivale is a community and family focused fund raising event. last held on Sunday 23 March 2014, directly touches some 10,000 people in East Perth and beyond.

 

The event is run in conjunction with the City of Perth (donates some $20,000 to support the running of the Carnivale) and Channel 7 Telethon (which provides TV, newspaper and radio event promotion) as prime partners.

 

The event formula has been developed over five years and primarily consists of a Duck Derby “race” of, currently, up to 15,000 rubber ducks launched off Claisebrook Cove bridge and a family fun Carnivale (kids shed, petting zoo, dancing, music and entertainment) along with food stalls at Victoria Gardens in East Perth.

 

Some $23,000 of prizes for the Duck Derby are donated by friends of Heirisson Rotary (City Toyota, Orba Travel Brokers, IGA).

 

In the past two/three years some 8,000 ??? people have been in attendance on the day. Adopt a Duck tickets ($5/duck) raise some $50,000-$75,000 for charity/Rotary projects and are sold via several sales channels (ie: at the event itself, retail at selected sites, internet, corporate).

 

Half the monies raised go to Telethon for their charities. In addition a “Corporate Duck Race” and other corporate donations in past years have added some $10,000 directly to Heirisson’s portion of the fundraising.

 

Part of a strategic relationship or partnering/alliance?

 

The project has formed a partnering relationship with Channel 7, Telethon and the City of Perth. Beyond some special relationships being formed and strengthened with some of the prime sponsors (eg City Toyota, Orba Travel Brokers, IGA) new community alliance relations are being born (ie: Trinity College and its band performances and the running of a rowing event in Claisebrook cove on the day).

 

What difference will the Project/Program make?

 

·     This Project in total will raise between $70,000-$90,000 in funds. Some $30,000-$37,500 will go to Telethon (some 50% of the Duck Derby proceeds) for their charities. This leaves the balance ie some $40,000-$50,000 for Heirisson projects/charities.

·     This project is very visible to the community and to the City. It is a unique opportunity to bond with the community (eg Trinity College) while showcasing Rotary and Rotary Projects.

·     This project is unique in that it is an ongoing, complex and hands- on project that utilises project management skill sets involving a large number of Heirisson members.

 

Other Benefits (Include sustainability of benefits, fun to do, recognition for Heirisson)

 

·     This project has high visibility and utilises unique talents/relationships/networks found in the Club allowing Heirisson to punch considerably above its weight.

·     This project affords an opportunity to develop new and extended partnerships with additional high visibility corporates (eg: Water Corporation), which have the potential to take the event to a higher/wider level audience.

·     This project in effect involves everyone in Heirisson and thus constructively forces a community activity across the entire Club which is positive in building closer cohesiveness and understanding